In celebration of the release of Harry Potter and the Cursed Child, a little indie bookstore in my city (Calgary, Alberta, Canada) invited shops all around it to transform in Diagon Alley for the day.

And hoo-boy was it successful.

Pages, a lovely little bookstore in a cute little area called Kensington, transformed into Flourish and Blotts for the day, even going so far as to create window decals for their bay window and door. They changed up all their displays to wonderfully celebrate all things Potter. And, of course, they sold many, many copies of Harry Potter and the Cursed ChildIt was easily my favourite stop of the day (as bookstores usually are…)

Pages bookstore transformed into Flourish and Blotts for the Harry Potter and the Cursed Child release event.

The restricted section in Flourish and Blotts during the Kensington Harry Potter Diagon Alley event.

Thousands of people came out. Thousands! And the little area was overwhelmed. Line ups to get into shops were hours long. The police showed up part-way through the day and closed off the streets to cars so pedestrians could meander off the overflowing sidewalks. Everywhere you looked you saw people in Harry Potter gear, from t-shirts and scarves to robes and full costumes. The enthusiasm was so great to see! And, my lovely friend Tannis even got her Professor Trelawney costume in the news!

The Mauraders Map led event goers to all the different shops that were participating in the Harry Potter and the Cursed Child release event.

Each participating shop became something from the world of Harry Potter. The candy and tea store became Weasley’s Wizard Wheezes. The art shop became Scrivenshafts Quill Shop. One pub became The Three Broomsticks, and another became The Leaky Cauldron. Butterbeer was served. Chocolate frogs and Bertie Botts Every Flavor Beans were available for purchase.

All in all, it was a fun way to celebrate the release of a new Harry Potter story. And, even with a 45 minute wait to get into the bookshop, it was nice to support an indie bookstore and some other local shops.

Picking up a copy of Harry Potter and the Cursed Child at Flourish and Blotts during Calgary's Diagon Alley event.

I haven’t read The Cursed Child yet. I’m forcing myself to finish the two books for review that I’ve already started. When I’m done them, I will reward myself with some HP. I may need to reread the entire series. 🙂

Did you celebrate Harry’s birthday and the release of The Cursed Child? Tell me how in the comments!

    And that’s a magnificent costume – please send my adoration for such brilliant magnificence! ♥
    Gosh, I wish I was in town and could have gone!
    July 31st is also my mom’s birthday, so we just spent the afternoon eating pizza and watching Chuck and Penny Dreadful, complete with a midnight visit to Walmart to buy the Cursed Child (where a non-fan, rather unimpressed, asked if there was going to be another movie *heavy sigh*). My mom isn’t too interested in reading the play script, so I’m thinking of writing it into book format for her.
    Oooooooh – maybe I can make that into a Camp NaNo project! :O
    Thank you for the revelation! ♥ And I’m so glad you had a blast in Kensington!!

    • Ooooo! Rewriting it into book form for your mom! You’re the sweetest daughter ever! Can I read it when you’re done? And that sounds like a lovely way to celebrate your mom. 🙂

  2. I love this so much! What a magical day 🙂 And what a great way to support local business. Seriously, this post gives me so much happiness.

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